Think Better. Decide Smarter.
Deep dives into mental models, decision frameworks, cognitive biases, and the latest research in decision science. New articles published bi-weekly.
Inversion Thinking: The Mental Model That Solves Problems Backwards
Charlie Munger's favorite mental model doesn't ask "How do I succeed?" — it asks "How do I certainly fail?" The answer changes everything.
Second-Order Thinking: Why Smart People Consider the Consequences of Consequences
First-order thinking is easy and everyone does it. Second-order thinking is rare and separates the great decision-makers from the rest.
How AI Is Reshaping Our Cognitive Biases (And Creating New Ones)
AI tools promise to make us smarter decision-makers. But research shows they're also introducing entirely new cognitive biases we've never seen before.
The Pre-Mortem: Why Imagining Failure Before You Start Is the Smartest Move
Gary Klein's pre-mortem technique has been adopted by the US Army, Google, and top hedge funds. It's the single best tool for catching blind spots before they become disasters.
Bayesian Thinking for Everyday Decisions: Update Your Beliefs Like a Scientist
You don't need a statistics degree to think like a Bayesian. This 250-year-old framework is the most rational way to change your mind — and it takes 30 seconds.
Decision Fatigue: The Science Behind Why Your Worst Choices Happen After 3 PM
Judges grant parole 65% of the time in the morning but nearly 0% before lunch. Decision fatigue is real, measurable, and devastating — here's how to beat it.
7 Mental Models Every Startup Founder Needs (And When to Use Each One)
The best founders don't just work harder — they think differently. These seven mental models are the cognitive toolkit behind the world's most successful startups.
Jeff Bezos's Regret Minimization Framework: The Decision Tool That Built Amazon
In 1994, Jeff Bezos used a simple thought experiment to decide whether to leave his Wall Street job. That framework — and the decision it produced — created a trillion-dollar company.